Press Room


November 21, 2013
Contact: Heather Nowlin

  Joint Press Event

Pioneer Theatre Company, Wells Fargo and three local nonprofits to announce holiday gift drive in conjunction with Elf—The Musical

Salt Lake City – Pioneer Theatre Company, Wells Fargo, YWCA Utah, The Road Home and the Utah chapter of Volunteers of America will hold a joint Press Reception on Tuesday, November 26, 2013, from 10:30 a.m. to 11:15 a.m. There will be a meet-and-greet with cast and artistic staff of Elf—The Musical, and representatives of YWCA Utah and Wells Fargo will announce the launch of a holiday gift drive for Candy Cane Corner.

Elf—The Musical is the musical version of the 2003 New Line Cinema film of the same name. PTC’s production is the Utah premiere of the family-friendly musical that the New York Postcalled “a bona fide treat.” Guest artist and Tony Award nominee Dan Knechtges directs the production, which includes a 31-member cast and a 16-piece orchestra.

Because of the large number of attendees expected during the musical, PTC Artistic Director Karen Azenberg said, “This is a great opportunity to highlight the work these nonprofits have done in serving the Salt Lake community, and to help them reach their goal of serving even further at the holidays.”

Candy Cane Corner is a program that allows families served by the sponsoring nonprofit organizations to “shop” for the holidays. All items are free, and the store is stocked with community donations and staffed by volunteers. The program was originally developed by the local YWCA chapter almost two decades ago and has since grown to include The Road Home and Volunteers of America, Utah. Last year, the program served 548 Utah families and over 1,300 children.

This year, Wells Fargo will sponsor the program. Pioneer Theatre Company will be an official drop-off location along with The Road Home and YWCA Utah. Only new items are accepted. Needed and acceptable items are listed at CandyCaneCornerSLC.org.

Members of the press will have an opportunity for photos and interviews with cast and organization representatives. They are then invited to a press-only live rehearsal of a segment from the musical, which can be filmed for broadcast.

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Pioneer Theatre Company
Press Reception for Elf—The Musical
Announcement of the Holiday Candy Cane Corner Drive with YWCA and Wells Fargo
Tuesday, November 26, 2013
10:30 a.m.                 Welcome and introduction of the Holiday Gift Drive by PTC Artistic Director Karen Azenberg
10:45 a.m.                 Interview opportunities with cast members/organization representatives in Pioneer Theatre Company lobby
11:30 a.m.                 Media is invited to film/photograph a short ensemble song-and-dance number from Elf—The Musical in the rehearsal hall
(No more than 3 minutes of any recorded portion of the performance shall be shown on the program, nor may edited footage shown depict an entire scene or musical number.)
Refreshments will be provided beforehand.
Simmons Pioneer Memorial Theatre
300 South 1400 East, Salt Lake City
(News trucks can park in the loading zone or drive up onto the sidewalk)
MORE INFO:           
Heather Nowlin, 801-581-7222 or heather.nowlin@ptc.utah.edu
On the production:
On Candy Cane Corner: