Taylor Ybarra (he/they) is an arts leader with expertise in cultivating audiences, innovating marketing endeavors, and expanding the impact of the theater ecosystem through values-based leadership, civic engagement, and a practice rooted in the artistic. 

Taylor led audience development efforts for Yale Repertory Theatre in his capacity as Associate Director of Marketing and Communications. From world premieres of thrilling plays like Zora Neale Hurston’s Spunk to reimaginings of classics like Nikolai Gogol’s The Inspector, Taylor created new ways of connecting the work of Yale Rep with its New Haven audiences through affinity nights, personalized engagement, and digital channel innovation. 

Before joining Yale Rep’s marketing team, Taylor deepened the relationship between New Haven audiences and theater making in his Community Partnership position at the Tony Award Winning Long Warf Theatre. Additionally, they served as Associate Director of Marketing and Communications for Yale Schwarzman Center, a performing arts nexus of Yale’s campus life. From directing marketing campaigns for new opera to revitalizing the experience and perception of the Center’s in-house pub, Taylor led staff and stakeholders toward a unified brand engagement strategy. 

Originally from the Bay Area, California, Taylor has spent his life both on- and behind-stage. He received his Bachelor of Fine Arts degree in Drama from New York University’s Tisch School of the Arts, and his Master of Fine Arts degree in Theater Management from Yale University’s David Geffen School of Drama. A lifelong learner, Taylor is passionate about supporting the vast opportunities university engagement offers and is thrilled to be joining University of Utah’s campus as Pioneer Theatre Company’s Director of Marketing and Communication.